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GM Evaluating Offers for Saturn; Fiat Eyeing GM Europe in Addition to Chrysler

Green Car Congress

General Motors issued a short statement announcing that it is proceeding to the next step with respect to the sale of Saturn. A number of potential buyers have surfaced and expressed interest in the Saturn brand and retailer network. GM declined to comment on the prospects for a Fiat-GM Europe tie up.

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GM to consider offers for Saturn

Green Cars News

Having already taken the decision to close its Pontiac brand, General Motors has now announced that it will proceed with the sale of Saturn. Reports in the Detroit News suggest that GM would have a stake in the new company grouping Fiat, Chrysler and GME operations if the deal goes through.

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GM Suspending 2010 Malibu Hybrid Production; Next-Generation Li-Ion Mild Hybrid Expected for 2011

Green Car Congress

A limited amount of 2010 Malibu hybrids may be produced to fulfill fleet sales requests. Service and warranty of existing Malibu hybrids will be unaffected by the decision, as the company has an adequate supply of replacement components, including the 36/42V battery packs. 2008 Malibu hybrid. Click to enlarge.

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GM Will Apply Plug-in Hybrid Technology To One of Its Remaining Four Core Brands, Delivery Still in 2011

Green Car Congress

Prototype Saturn Vue PHEV plugging in to a Coulomb Chargepoint ( earlier post ) in San Jose, CA. In a post on GM’s FastLane blog, Vice Chairman Tom Stephens said that the company will apply plug-in hybrid technology to one of the four core brands remaining after the restructuring: Chevrolet, Cadillac, Buick and GMC. Click to enlarge.

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GM Releases New Viability Plan, Launches Bond Exchange; Phasing Out Pontiac

Green Car Congress

General Motors presented an updated Viability Plan that accelerates and deepens the cuts in US brands and nameplates, dealers, manufacturing operations and employees intended to enable GM North America to breakeven (on an adjusted EBIT basis) at a US total industry sales volume of approximately 10 million vehicles.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. All of this made me think about of the differences in the way companies are introducing EVs into their product portfolios. German companies like sub brands. Create a New EV Company.

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BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

GM then had eight separate brands, and the Task Force proposed that the company should shutter all but two: Chevrolet and Cadillac. Thus, the restructured GM was composed of Chevrolet, Buick, GMC and Cadillac, while the Hummer, Pontiac, Saab and Saturn brands died. The company has committed $800 million to that conversion.