GM employs Tesla-esque direct-to-consumer sales strategy in China
Teslarati
SEPTEMBER 8, 2022
General Motors (GM) plans to launch a wholly-owned direct sales platform, Durant Guild, in China. With Durant Guild, GM hopes to revitalize Chinese consumers’ interest in its brand and increase sales in the country. Blissett mentioned a shift in the Chinese market for “halo cars.” What is Durant Guild?
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