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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Ford’s new MSRP rules apply to the Mustang Mach-E, Ford F-150 Lightning, and E-Transit.

Dealers 122
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GM Dealers Want Hybrids Instead of More EVs

The Truth About Cars

Cadillac and Buick dealers accepted buyouts in large numbers to avoid making investments to sell EVS, and now the automaker’s dealers are pushing it to develop more hybrids instead of releasing new electric models. The company understands its dealers’ concerns but has not detailed plans to offer such products.

Dealers 109
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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. Even with the price cuts, the Mach-E’s turn rate reached 33%. billion last year.

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Mercedes-Benz EQ models have been slow to sell, dealers report

Teslarati

However, a new report shows that dealers have had difficulty keeping up with inventory levels for the automaker’s EQ lineup, with sales times for the EVs exceeding the luxury segment average. “There is too much of a price premium — especially at the top end of the EQ lineup — and almost no [lease] support.”

Mercedes 144
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Ford Slashed the Mach-E's Price Tag and Saw an Immediate Uptick in Sales

The Truth About Cars

One factor that is coming into clear focus is pricing, as Ford recently found out with the Mustang Mach-E. In response to flagging demand, the automaker cut prices on the electric SUV and has seen an uptick in sales as a result, showing that cost remains a significant hurdle for many prospective buyers.

Ford 106
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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. However, the latest from the North American Dealers Association (NADA) meeting makes it sound like the relationship may still be dicey. This isn’t exclusively a Ford problem, however.

Dealers 87
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Volkswagen sues car dealer for importing ID.6 EV to Germany

Teslarati

Volkswagen is suing a German car dealer for importing the China-exclusive ID.6 In 2022, German car dealer Gregory Brudny offered the Volkswagen ID.6 6 vehicles built by FAW-VW from an authorized VW dealer in China. 6 vehicles built by FAW-VW from an authorized VW dealer in China. 6 electric vehicle (EV) into Germany.

Dealers 100