Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
If repurchase behavior among the high-volume audience of Toyota Prius owners isn’t factored in, hybrid loyalty drops to less than 25%. As an example, the Honda Civic is the second most cross-shopped vehicle among both Toyota Prius and Honda Insight shoppers. Hybrid vehicles represent 2.4% Data: Polk. Click to enlarge.
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