Hyundai will ‘take the bull by the horns’ with a new EV brand in the world’s biggest market
Baua Electric
FEBRUARY 1, 2024
The automaker is betting on custom EVs to revamp sales in the region. Fully electric vehicles accounted for over 23% of new car sales last year in China, with 6.68 Hyundai and BAIC’s relationship dates back to 2002 when they established a joint venture to build a car plant in China. China is the undisputed EV market leader.
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