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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

Ford Motor Company said it will. end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. in 2005 to 6.3%

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Ford Augments MyFord Touch System to Coach Drivers on Fuel Economy Performance

Green Car Congress

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15%. Jennifer Brace-Mezigian, Ford user interface design engineer. Click to enlarge. Click to enlarge.

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EPA 2010 Annual Fuel Economy Guide Now Available

Green Car Congress

The US Environmental Protection Agency and the Department of Energy today released the 2010 Fuel Economy Guide, which gives consumers information about estimated fuel costs and mileage standards for model year 2010 vehicles. For MY 2010, the Prius is the top fuel economy leader , with EPA ratings of 51/48 mpg city/highway.

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Ford Increasing Use of Renewable and Recyclable Materials in Vehicles

Green Car Congress

Ford’s sustainable materials strategy. Ford is increasing the use of renewable and recyclable materials such as the soy and bio-based seat cushions and seatbacks on the 2010 Ford Taurus. Ford vehicles are now 85% recyclable by weight. In 2009, Ford saved approximately $4.5 In 2009, Ford saved approximately $4.5

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Ford Adds Soy Foam Seat Cushions To Explorer; Nearly 100% of North American Lineup to Feature Soy Foam By End of 2010

Green Car Congress

The 2011 Ford Explorer will feature soy foam in seat cushions and seatbacks. The bio-based polyurethane foam will be one of the new features in the new Ford Explorer—which will also deliver fuel economy at least 25% better than the current model—which goes in to production later this year. Earlier post.).

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLIII)

The Truth About Cars

Ford spent a lot of money and a lot of time on the development of the MN12 platform. An intentional move on the company’s part, the plan was to catch a more elevated customer than those persuaded by the Fox body trio: Ford Thunderbird, Mercury Cougar, and Lincoln Mark VII.

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Ford Announces 2.0L EcoBoost Engine; First Production EcoBoost with TI-VCT

Green Car Congress

Ford has officially announced the second member of its turbocharged, gasoline direct-injection EcoBoost family, a 2.0-liter, The first engine in the EcoBoost line, a 3.5L, V6 engine ( earlier post ), is being applied in the 2010 Ford Taurus SHO and Flex and Lincoln MKS and MKT. 2010 Ford Fusion and Fusion Hybrid. Earlier post.)

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