BMW will tout all-electric iX SUV during Super Bowl following seven-year absence
Teslarati
FEBRUARY 9, 2022
The commercial will portray legendary bodybuilder and former California governor Arnold Schwarzenegger as Zeus, who decides to retire and move to Palm Springs. While the percentage may be small, it only shows that automakers are planning to attempt to woo over consumers with comedic and playful commercials because EVs are finally here.
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