Bosch Analysis Finds US Light Duty Diesels Had a Consumer Take Rate of About 30% in 2009 When Both Diesel and Gasoline Engines Offered
Green Car Congress
MAY 9, 2010
Similarly, the Ford Escape Hybrid introduced in 2004, had a consumer take rate of 10% in 2009. As we examine this data, we are excited to see that even though clean diesels have been on the market for a shorter timeframe than hybrids, their acceptance by the buying public has accelerated more rapidly than similar hybrid models.
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