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Buick launches another compelling Ultium-based EV in China for under $30K, still ICE only in the US

Electrek

General Motors (GM) is wasting no time as it looks to keep up in a rapidly evolving Chinese EV market. Buick , GM’s mid-level luxury brand, is embracing the wave of innovation with its second EV based on GM’s Ultium platform, the E4 electric SUV. Yet, in the US, we are stuck with Buick’s ICE vehicles.

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The 2024 Buick Regal (CN) Leaked: Do We Miss It Yet?

The Truth About Cars

The Buick Regal may have been removed from our market. It wasn’t even terrible to look at — mixing design trends that had been synonymous with Buick since the 1990s with a tinge of Audi. Buick is embracing some of the industry’s general design trends here. For all intents and purposes, Buick has become a Chinese brand.

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QOTD: Do You Actually Care About Chinese Imports?

The Truth About Cars

But Ford Motor Co. has confirmed that the next-generation Nautilus will indeed be imported from China so that the Canadian facility currently responsible for U.S. General Motors managed to make inroads on the Asian market by selling premium-badged products to Chinese customers that viewed brands like Cadillac and Buick as a cut above.

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GM employs Tesla-esque direct-to-consumer sales strategy in China

Teslarati

General Motors (GM) plans to launch a wholly-owned direct sales platform, Durant Guild, in China. With Durant Guild, GM hopes to revitalize Chinese consumers’ interest in its brand and increase sales in the country. Blissett mentioned a shift in the Chinese market for “halo cars.” What is Durant Guild?

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GM confirms Chevy Volt to be sold as Buick Velite 5 in China

Green Car Reports

In the 20 years since General Motors and its Chinese partner SAIC reintroduced the Buick brand to China, more than 8 million Buicks have been sold in what is now the world's largest car market.

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Ford to Pull Back On Future Chinese Investments

The Truth About Cars

This should have been obvious to American manufacturers who have historically been required to engage in partnerships with Chinese corporations just to sell within the region. The company has joint-venture partnerships with Jiangling Motors Group, Changan, and Lin Ho, and shares eight factories between them.

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Buick to launch new electric, plug-in hybrid models in China; what about US?

Green Car Reports

For 15 years now, Buick has been a far more important brand in China than it is in North America: four out of five Buicks sold globally are purchased by Chinese buyers. So Buick's announcement that it will take the wraps. The brand has a wider range and variety of vehicles in that country, along with numerous models U.S.

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