BMW is Willing to Pay to Attract Customers from Other EV Brands
The Truth About Cars
MARCH 6, 2024
That said, BMW’s EVs are not cheap, so the incentives should be a welcome move for hopeful buyers. At the same time, automakers like Ford have reported that hybrid sales are up in recent months, demonstrating that buyers want fuel economy benefits but don’t want to pay the higher price for an all-electric model.
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