Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. The role of emotion in buying cars. Would you buy this vehicle? ” Why is the Prius a success? by Bill Cooke.
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