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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Not an H or D in sight. Fine with me.

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A 100 m.p.g. truck? A Bright IDEA | Freep.com | Detroit Free Press

Tony Karrer Delicious EVdriven

A Bright IDEA BY SARAH A. will be unveiling its IDEA, a 100 miles-per-gallon plug-in hybrid electric vehicle. car when tech-savvy types can configure one in their garage by rewiring their existing hybrids. car when tech-savvy types can configure one in their garage by rewiring their existing hybrids.

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Interview with Chris Paine in the Whole Life Times

Revenge of the Electric Car

Paine was one of the first to lease a General Motors EV1 in 1997 — only to get the car wrenched away from him five years later when he took it in simply to get a brake light fixed. Paine followed the plight of his EV1 to its (literally) crushing end. home as “the Plug-In Mecca&# to tell this EV story right.

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Electric-Car Fans Rally Around the Volt - Green Inc. Blog - NYTimes.com

Tony Karrer Delicious EVdriven

“Any new technology like the Chevy Volt takes time to become profitable,&# said Jay Friedland, the legislative director for Plug-In America , an electric-car advocacy group. is hoping to launch the Volt in late 2010 with a price tag of about $40,000. About $750 million is needed for near-term Volt development, according to the company.

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Slow start for charge of the electric cars - Times Online

Tony Karrer Delicious EVdriven

The 2011 start date has been chosen to coincide with theexpected introduction of a wider variety of electric and plug-in hybrid carsin Britain. Last week the government made a £250m move to square the circle. Some £20mwill help establish a network of charging points in cities and other areasof dense traffic.

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The Reality of Fast Charging for Electric Vehicles

Tony Karrer Delicious EVdriven

Newsletter LinkedIn Twitter Facebook News and ideas for a sustainable world Search 04.17.09 It appears that few people, especially those in the mainstream media, understand the basic physics underlying fast charging, so I though it would be a good idea to review this and its implications for electric vehicle infrastructure.

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A Bright Day in DC

Revenge of the Electric Car

We interviewed Senator Lugar in DC recently — as we caught the Capitol Hill debut of Bright Automotive’s Idea — a plug-in hybrid electric delivery vehicle. They claim the Idea will save a 250 vehicle fleet company more than $500,000 a year in reduced fuel costs. It was a pre-Earth Day preview.

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