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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Ford Augments MyFord Touch System to Coach Drivers on Fuel Economy Performance

Green Car Congress

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15%. Jennifer Brace-Mezigian, Ford user interface design engineer. Instant fuel economy reading from MyFord Touch.

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Mercury Marine Launches New Lower-Emission Outboard Motors with Orbital FlexDI System

Green Car Congress

Mercury Marine , the largest US outboard manufacturer, recently introduced two new OptiMax outboard models for the northern hemisphere summer. The two new outboards, the 200 Pro XS and the 125 hp, use Orbital FlexDI direct injection fuel systems ( earlier post ), and are reported as having best in class fuel economy.

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Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part XLIII)

The Truth About Cars

An intentional move on the company’s part, the plan was to catch a more elevated customer than those persuaded by the Fox body trio: Ford Thunderbird, Mercury Cougar, and Lincoln Mark VII. Worth a quick comparison, the equivalent Thunderbird weighed 3,536 pounds with a V6 engine or 3,725 with the V8. a subsidiary of Fiat. .&

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Ford Announces 2.0L EcoBoost Engine; First Production EcoBoost with TI-VCT

Green Car Congress

The first engine in the EcoBoost line, a 3.5L, V6 engine ( earlier post ), is being applied in the 2010 Ford Taurus SHO and Flex and Lincoln MKS and MKT. EcoBoost engine at the North American International Auto Show in Detroit in January, Ford had also shown a Lincoln C (C-size) concept car powered by a 1.6-liter, Earlier post.)

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Ford Invests $155M in Engine Plant to Support New 3.7L V-6 for Mustang

Green Car Congress

Ford Motor Company is investing $155 million at its Cleveland operations to build a new more fuel-efficient V-6 engine for the 2011 Mustang. liter Duratec 24-valve V-6 engine with Twin Independent Variable Valve Timing (Ti-VCT) delivers a projected 30 mpg US (7.8 The investment and jobs at Ford’s Cleveland Engine Plant No.

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Ford Introduces 2011 Lincoln MKZ Hybrid; Projected 41 mpg City

Green Car Congress

liter Atkinson-cycle I-4 hybrid engine, and earlier applied in the Fusion and Milan hybrid sedans. Ford notes that the Lincoln MKZ Hybrid’s projected fuel economy tops its nearest competitor—the 2010 Lexus HS 250h—by 6 mpg, while providing room for one more passenger and more standard luxury and segment-exclusive safety features.

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