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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Ford Augments MyFord Touch System to Coach Drivers on Fuel Economy Performance

Green Car Congress

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15%. Jennifer Brace-Mezigian, Ford user interface design engineer. Instant fuel economy reading from MyFord Touch.

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Ford Announces 2.0L EcoBoost Engine; First Production EcoBoost with TI-VCT

Green Car Congress

The first engine in the EcoBoost line, a 3.5L, V6 engine ( earlier post ), is being applied in the 2010 Ford Taurus SHO and Flex and Lincoln MKS and MKT. EcoBoost engine at the North American International Auto Show in Detroit in January, Ford had also shown a Lincoln C (C-size) concept car powered by a 1.6-liter, Earlier post.)

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Ford Introduces 2011 Lincoln MKZ Hybrid; Projected 41 mpg City

Green Car Congress

liter Atkinson-cycle I-4 hybrid engine, and earlier applied in the Fusion and Milan hybrid sedans. Ford notes that the Lincoln MKZ Hybrid’s projected fuel economy tops its nearest competitor—the 2010 Lexus HS 250h—by 6 mpg, while providing room for one more passenger and more standard luxury and segment-exclusive safety features.

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Ford announces second member of EcoBoost family

Green Cars News

A 2.0litre, four-cylinder version is scheduled to go sale next year and follows in the footsteps of a 3.5l, V6 engine that is applied in the 2010 Ford Taurus SHO and the Lincoln MKS. engine included twin independent variable camshaft timing and this system has now been applied in the production 2.0l 2010 Ford Transit Connect.

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Details of Ford’s green car strategy

Green Cars News

Here is an outline of its plans through to the 2012 model year: Introduction of electric and hybrid vehicles: Ford hopes to introduce an electric Transit Connect Commercial Van in 2010; along with an electric Focus in 2011 and the next generation of full hybrid models by 2012.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." Cischke, Ford senior vice president for sustainability, environment and safety engineering. "By See Chevy Volt for latest.

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