Here’s how China’s BYD is working on its image problem
Baua Electric
FEBRUARY 1, 2024
European consumers have no inkling of Chinese brands,” Daniel Kirchert, the head of e-mobility consultancy Noyo and former BMW executive, told Automotive News Europe. The strategy is to help get German EV shoppers closer to the brand, raise brand awareness, and build sales of its affordable EVs in Europe’s largest automobile market.
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