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Ford poaches ex-Tesla, Rivian, and Apple talent to develop affordable EVs

Electrek

As the race heats up to introduce more affordable electric cars, Ford is bringing on some of the best EV engineers to help it compete. Over the past few months, Ford has hired talent from Tesla, Rivian, Apple, and Lucid to help accelerate the development of affordable EVs.

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Ford CEO doubles down on affordable EVs after BYD, China’s EV bet is paying off

Electrek

Ford CEO Jim Farley wants the company to deliver affordable EVs like Henry Ford did with the Model T. After China’s bet on EVs “paid off” so far, Ford wants to compete with the best, including BYD. However, the hard part is doing so profitably.

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Ford CEO Farley Again Promises Profitable, Affordable EVs for the Masses

The Truth About Cars

Ford loses more than six figures on every EV that it sells, but that hasn’t tempered CEO Jim Farley’s ambitions. Speaking with Yahoo Finance , Farley said his company aims to develop affordable EVs that compete with the rising tide of Chinese models. Images: Ford] Become a& TTAC& insider.

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Ford Plans Affordable EV Models and Promises Profitability

The Truth About Cars

Ford hasn’t had the best luck with profitability on its electric vehicle business, but the automaker is not shying away from aiming at the cheaper end of the EV spectrum. CEO optimism is nothing new, as it’s often the only thing propping up companies’ stock prices. Image: Ford] Become a& TTAC insider.

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Ford poaches ex-Tesla, Rivian, and Apple talent to develop affordable EVs

Baua Electric

As the race heats up to introduce more affordable electric cars, Ford is bringing on some of the best EV engineers to help it compete. Over the past few months, Ford has hired talent from Tesla, Rivian, Apple, and Lucid to help accelerate the development of affordable EVs.

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Electrek

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000.

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Report: Ford's EV Skunkworks Team to Create Three Affordable Electric Models

The Truth About Cars

A few weeks ago, Ford announced that it had created an internal skunkworks team to focus on affordable EVs and a new platform to underpin them. Ford is also expected to build an EV for ridesharing services, and Bloomberg reported that Ford has fewer than 100 people working on the project. All automakers in the U.S.