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Bosch Analysis Finds US Light Duty Diesels Had a Consumer Take Rate of About 30% in 2009 When Both Diesel and Gasoline Engines Offered

Green Car Congress

determined that for the 12-month period beginning January 2009, when both diesel and gasoline engine options were offered as options in a car, about 30% of the registrations had diesel engines. BMW 335d: 8%. BMW X5 xDrive x35d: 17%. Similarly, the Ford Escape Hybrid introduced in 2004, had a consumer take rate of 10% in 2009.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Gasoline may cost between $3-$5 while you own this vehicle. You can move from a BMW 3 series into a Prius and be proud. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. Would you buy this vehicle? Not exactly a value proposition.

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2025-2035: Rewriting The Automotive History

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A hybrid vehicle runs on gasoline plus a little amount of electricity; the battery powers the car for a few miles and then recharges as it slows down or descends. Hybrid vehicles improve fuel efficiency, but they aren’t considered a long-term option. The new BMW iX SUV’s technology is likely to be used in the model.