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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson Launches Stand-Alone Electric Bike Brand. Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight.

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GM and Chrysler Submit Updated Restructuring Plans; Up to $18.6B More Needed; Outlines for Product Plans

Green Car Congress

The plans, updated in the context of a worsening sales outlook for the entire auto industry, outline a need for up to an additional $16.6 Saturn will remain in operation for the next several years, through the end of the planned lifecycle for all Saturn products. GM now manages all product development activities globally.

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BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

Upcoming electric passenger vehicles and light trucks from GM get most of the attention, but its new commercial EV brand is a quiet and very serious push too. Many US drivers now have a vague idea that General Motors is doing something with electric vehicles. The BrightDrop Zevo 600. Photo courtesy of BrightDrop.

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. On 11 August, GM invited approximately 75 journalists and auto analysts to spend a day learning about the new GM. We had three hours to quiz various technical experts, drive a variety of cars and talk to the senior leadership. by Bill Cooke.

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The Beast in the Rumble Seat

Plugs and Cars

There is more to Dan Neil's recent LA Times column than a favorable review of yet another gasoline-only hybrid. In December, Nissan announced its "Green Program 2010," projecting a line of hybrids, plug-in hybrids and all-electric cars utilizing lithium-ion batteries of its own manufacture. Toyota had a different take.

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Volt for Real?

Plug In Partners

The Volt is the plug-in hybrid car GM showed at last January’s Detroit Auto Show. The Volt , provided GM can get the lithium battery right , will go about 40 miles on an electric charge. Apply that principal to cars , and that pretty much explains the Volt. Good, sexy cars and a great price.

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Wall Street Report

Plug In Partners

He yanked big engines out of American cars and replaced them with electric motors that worked in tandem with much smaller gasoline engines. He called his new configuration the "plug-in hybrid" because it allowed homeowners to recharge the car's batteries by plugging into an electrical outlet.