Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
You can move from a BMW 3 series into a Prius and be proud. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. Are there more important messages, like hybrids are reliable, that the consumers are missing? The styling is there.
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