Fisker scraps direct sales and turns to auto dealers for sales
Teslarati
JANUARY 11, 2024
. “I went to my accounting department and asked what is the cost of selling a car? We decided we would rather give that money to a dealer so that we could expand faster,” said Henrik Fisker, the CEO, President, and Chairman of the EV startup. “When the consumer comes in to see that car, we want that to be separate.
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