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Study finds that increased vehicle travel and decreased occupancy have undercut the impact of improving fuel economy over last 40 years

Green Car Congress

Because changes in fuel economy take a long time to percolate through the entire fleet, an 18% reduction in fuel used by vehicles purchased in a given year (due to a 20% improvement in their fuel economy) would result in only about a 1% reduction of the fuel used by the entire fleet.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Third, Toyota has always been a top brand in quality performance. People feel confident that Toyota will deliver a quality offering and has a history of standing behind its products. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. by Bill Cooke.

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