Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Third, Toyota has always been a top brand in quality performance. People feel confident that Toyota will deliver a quality offering and has a history of standing behind its products. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. by Bill Cooke.
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