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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson Launches Stand-Alone Electric Bike Brand. Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight.

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BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

Upcoming electric passenger vehicles and light trucks from GM get most of the attention, but its new commercial EV brand is a quiet and very serious push too. Many US drivers now have a vague idea that General Motors is doing something with electric vehicles. The Task Force ultimately agreed.

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The Beast in the Rumble Seat

Plugs and Cars

There is more to Dan Neil's recent LA Times column than a favorable review of yet another gasoline-only hybrid. In December, Nissan announced its "Green Program 2010," projecting a line of hybrids, plug-in hybrids and all-electric cars utilizing lithium-ion batteries of its own manufacture. Calls it a "Camry hybrid in tight jeans."

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Volt for Real?

Plug In Partners

The Volt , provided GM can get the lithium battery right , will go about 40 miles on an electric charge. Even he recognizes that the Volt will make historians forget about the (in my opinion) entirely forgettable Dodge Viper he concocted at Chrysler, as well as the 1000 horsepower Cadillac Sixteen concept car of a few years ago.

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. The Cadillac Converj extended-range electric vehicle Concept uses the Voltec platform. As part of the culling, GM has the option to re-badge vehicles from the non-core brands, such as the Pontiac G8, Opel Insignia and Saturn Vue.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Showed BlueZERO E-CELL PLUS series PHEV concept in December 08. Has shown some concept fuel-cell PHEVs. Plans Saturn Vue PHEV-10.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

The Volt is, and always has been, more than than an electric car. GM will leapfrog Toyota and Honda by providing an electric car to the masses by the end of next year. Wired Home Subscribe Sections Cars 2.0 But it is a price that must be paid, and GM should be commended for remaining committed to the Volt. Thats short-sighted.

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