Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. Would you buy this vehicle? ” Why is the Prius a success? The panel identified three reasons why the Prius was a success: First, the Prius makes a strong statement about environmental responsibility. Second, the Prius has a high quality of execution.
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