Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. Edwards believes that while consumers move up the tree into areas like freedom and esteem they always maintain a strong connection to the security foundation. Would you buy this vehicle? ” Why is the Prius a success? Second, the Prius has a high quality of execution.
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