Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
” Why is the Prius a success? The panel identified three reasons why the Prius was a success: First, the Prius makes a strong statement about environmental responsibility. Second, the Prius has a high quality of execution. You can move from a BMW 3 series into a Prius and be proud. The styling is there.
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