GM employs Tesla-esque direct-to-consumer sales strategy in China
Teslarati
SEPTEMBER 8, 2022
With Durant Guild, GM hopes to revitalize Chinese consumers’ interest in its brand and increase sales in the country. Through the direct sales platform, the legacy automaker plans to import and sell vehicles in China that have only been sold in the United States thus far, like the Hummer EV pickup truck or its SUV counterpart.
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