article thumbnail

Report: Ford's EV Skunkworks Team to Create Three Affordable Electric Models

The Truth About Cars

A few weeks ago, Ford announced that it had created an internal skunkworks team to focus on affordable EVs and a new platform to underpin them. Ford is also expected to build an EV for ridesharing services, and Bloomberg reported that Ford has fewer than 100 people working on the project. Image: Ford] Become a& TTAC insider.

article thumbnail

Ford Slashing F-150 Lightning Production and Laying Off Most of the People Building It

The Truth About Cars

After facing significant challenges ramping up production and meeting customer demand for the F-150 Lightning, Ford recently announced layoffs that will drastically cut volume at its electric vehicle factory in Michigan. The F-150 Lightning is no exception, though gas trucks aren’t cheap by any stretch of the imagination.

F-150 105
article thumbnail

Ford Dropping Base Bronco for 2024

The Truth About Cars

Ford’s Bronco is becoming more expensive, as the company is dumping the base trim for the 2024 model year. Though cheap may not be the operative word, as this choice shifts the Bronco starting MSRP from $36,785 to $41,025. In addition to eliminating the base trim, Ford is raising prices across the board. Images: Ford Motor Co.]

Ford 98
article thumbnail

First Look: 2024 Ford Ranger and Ranger Raptor

The Truth About Cars

With Ford having debuted the global version of the midsize Ranger pickup in 2021, the only question was what kind of changes would be made for the American market. However, Ford also invited us out to take a gander at the new Ranger and Ranger Raptor (more on that later) last week, and we wanted to give you a deeper dive here.

Ford 98
article thumbnail

The 2024 Ford Ranger and Ranger Raptor Arrive This Summer

The Truth About Cars

The Ford Ranger returned to America a few years ago as the automaker’s entry to the midsize truck market, but the rest of the world had been enjoying the pickup while it was on hiatus here. Ford released a new Ranger for other countries last year, and now the U.S. Ford equips a standard 10.1-inch

Ford 52
article thumbnail

Chevy Detailed a Longer Range and Lower Price for the Silverado EV RST

The Truth About Cars

Chevy’s new range estimates give the Silverado EV an edge over all its competitors, including the Ford F-150 Lightning, Rivian R1T, and Tesla Cybertruck. Though stout on specs, the new truck is far from cheap. It’s still a far cry from affordable, but it is more than the trucks' rivals’ starting prices.

Silverado 105
article thumbnail

BMW is Willing to Pay to Attract Customers from Other EV Brands

The Truth About Cars

Legacy automakers like Ford and General Motors are in the hunt, but so far, no one has been able to topple Tesla’s top spot. Ford Mustang Mach-E and VW ID.4 That said, BMW’s EVs are not cheap, so the incentives should be a welcome move for hopeful buyers. 4 owners can also take advantage of the deal.

BMW 104