Here’s how China’s BYD is working on its image problem
Baua Electric
FEBRUARY 1, 2024
The strategy is to help get German EV shoppers closer to the brand, raise brand awareness, and build sales of its affordable EVs in Europe’s largest automobile market. While the Atto3, Han, and Tang aren’t stunners, BYD is leaning on the fact that they are practical and affordable. Last year, the company sold 1.6
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