Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. GM’s signature EV now is the Chevrolet Bolt EV , another new name, which arrived as a 2017 model and promptly won Motor Trend ’s Car of the Year award. I’m hoping for the latter. Lexus did the trick.
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