Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
If repurchase behavior among the high-volume audience of Toyota Prius owners isn’t factored in, hybrid loyalty drops to less than 25%. For example, in 2011, 60% of Toyota hybrid owners returned to the market to purchase another Toyota, according to Polk, while 41% of them purchased another hybrid from any brand.
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