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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Not an H or D in sight. I’ve always wondered how Harley would market its silent motorcycles. Fine with me. Five Ways To Market EVs. Without being exhaustive, let’s take a look at some examples. A new old brand.

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Trainspotting

Revenge of the Electric Car

It was still a novelty to see anything pro-EV in a major publication, but what struck me at the time was that I had no idea who these people in Delaware were. I haven’t heard about them since (though the former Saturn plant in the area is slated for Fisker ) but the image stuck with me. The story of my life, so to speak.

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NC Transportation Center

Plug In Partners

I t's fair to say that the plug in hybrid ( watch video ) was born in California at UC Davis through the vision and tenacity of Andy Frank; but now, as the idea and the technology begins to mature and spread, another State and another University is joining the effort: Here's the story from Channel Nine news : N.C. Duke Energy Corp.

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Wall Street Report

Plug In Partners

Coalition Turns On to 'Plug-In Hybrids' Utilities, Localities, DaimlerChrysler Give Traction to Professor's Drive For High Mileage By JOHN J. He called his new configuration the "plug-in hybrid" because it allowed homeowners to recharge the car's batteries by plugging into an electrical outlet. agencies and companies.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

About CalCars Plug-In Hybrids FAQ How to Get a PHEV Where PHEVs are Carmakers Say. Our PRIUS+ Project Photos PHEV Resources Global Warming Take Action News and Events Contact Us How Carmakers are Responding to the Plug-In Hybrid Opportunity If you ask, "have major auto-makers come around on PHEVs?",

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Electric-Car Fans Rally Around the Volt - Green Inc. Blog - NYTimes.com

Tony Karrer Delicious EVdriven

“Any new technology like the Chevy Volt takes time to become profitable,&# said Jay Friedland, the legislative director for Plug-In America , an electric-car advocacy group. During his campaign, President Obama said he would work to put one million plug-in hybrids on American roads by 2015. rolls toward bankruptcy. and Chrysler.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

"It is unreasonable to expect the Volt and any similar new technology to be immediately profitable when other technologies that started with a price premium, such as the Toyota Prius, became wild successes," said Chelsea Sexton, an advisory board member of Plug-In America. "The Volt is a case study.

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