article thumbnail

2022 GMC Hummer EV: the biggest, baddest, butchest EV to hit the market?

Charged EVs

The news that General Motors would relaunch the infamous Hummer name—as an all-electric truck no less—broke a few days before the high-dollar, high-visibility 2020 Super Bowl ad that introduced that vehicle to the world. The name isn’t its own brand; the 2022 GMC Hummer EV will be sold as a model line within the GMC luxury truck brand.

Hummer 103
article thumbnail

BrightDrop: GM’s silent push into electric commercial vehicles

Charged EVs

They’ve seen Super Bowl ads for the GMC Hummer EV , or heard news about the lengthy, painful Chevrolet Bolt EV battery recall. Thus, the restructured GM was composed of Chevrolet, Buick, GMC and Cadillac, while the Hummer, Pontiac, Saab and Saturn brands died. Battery size, motor power and most other details remain unknown.

article thumbnail

Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. GM is bringing back the Hummer brand as an EV within the GMC brand. This behemoth will be super powerful and long range–and will be expensive too. I’m hoping for the latter.

Market 70
article thumbnail

GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. Its been improving over time, but the power density and cost issues are still steep for what exists thus far. Forget the black helicopter conspiracies.

Volt 41