If $50,000 EVs still lose $6,000, when will EVs become profitable?
Baua Electric
APRIL 17, 2024
BCG estimates that most automakers lose around $6,000 on each EV they effectively sell for $50,000, that price accounting for any tax credits or other incentives the customer might be eligible for. Automakers will only be able to close about half of that cost gap with technology choices, BCG estimates. automakers.
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