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Study finds that increased vehicle travel and decreased occupancy have undercut the impact of improving fuel economy over last 40 years

Green Car Congress

Because changes in fuel economy take a long time to percolate through the entire fleet, an 18% reduction in fuel used by vehicles purchased in a given year (due to a 20% improvement in their fuel economy) would result in only about a 1% reduction of the fuel used by the entire fleet.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. United States. Western Europe. The role of emotion in buying cars.

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