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Study finds that increased vehicle travel and decreased occupancy have undercut the impact of improving fuel economy over last 40 years

Green Car Congress

persons), the occupant distance travelled increased by 84% (from 3.182 to 5.867 trillion km). Sivak found that while the vehicle fuel economy of the entire light-duty fleet improved by 40% (from 13 mpg US to 21.6 l/100km), because of the decrease in vehicle load, the occupant fuel economy only improved by 17% (from 24.8

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

He shared with the audience his roller coaster analogy: Any person who is interested in riding a roller coaster isn’t looking for the safest roller coaster they can find. ’“ This is one of the reason Honda reintroduced the Insight, they wanted the Insight to be a unique body style rather than a powertrain option on a Civic.

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