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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Ford to Invest Additional $450M in Michigan for Hybrid and Plug-in Vehicle Production; Battery System Design and Development to Be In-House Core Competency

Green Car Congress

from a large SUV factory to build the all-new Focus starting in 2010 and Focus Electric pure battery electric vehicle in 2011. Going forward, Ford plans to bring the following electrified vehicles to market over the next three years: Ford Transit Connect battery electric vehicle commercial van in 2010.

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

Ford, Lincoln and Mercury retail sales increased 9% versus a year ago. Other results included: Ford Fusion sales totaled 17,610, a July record and up 66% versus a year ago, and Mercury Milan sales were up 60%. Ford Escape sales totaled 20,241, a July record and up 94% versus a year ago, and Mercury Mariner sales were up 71%.

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Details of Ford’s green car strategy

Green Cars News

US car maker Ford has some hard work ahead if it is to meet new CAFE regulations and still sell the SUVs and pick-up trucks that are so popular across its home country. The manufacturer has already added full hybrid versions of the Ford Fusion and Mercury Milan to its existing Ford Escape and Mercury Mariner hybrids.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

However," he continued, "If carmakers decide not to take advantage of this offer, AFS Trinity intends to raise the funds to begin modifying existing hybrids or manufacture its own 150 mpg SUVs and, eventually, 250 mpg sedans. San Jose Mercury News ). Daimler/Mercedes Took over Daimler/Chrysler Sprinter PHEV program. Bloomberg News ).

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CalCars and PHEVs Frequently Asked Questions

Tony Karrer Delicious EVdriven

Nickel-metal hydride batteries, proven for many years in hybrids to be safe, could go into PHEVs today -- they would be designed more like the ones Toyota put in its 2002 RAV4 EV compact all-electric SUV than like current hybrid batteries. Engineers note: hybrids need "power batteries," PHEVs need "energy batteries.")

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