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Ford Slashing F-150 Lightning Production and Laying Off Most of the People Building It

The Truth About Cars

After facing significant challenges ramping up production and meeting customer demand for the F-150 Lightning, Ford recently announced layoffs that will drastically cut volume at its electric vehicle factory in Michigan. The F-150 Lightning is no exception, though gas trucks aren’t cheap by any stretch of the imagination.

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The 2024 Ford Ranger and Ranger Raptor Arrive This Summer

The Truth About Cars

The Ford Ranger returned to America a few years ago as the automaker’s entry to the midsize truck market, but the rest of the world had been enjoying the pickup while it was on hiatus here. Ford released a new Ranger for other countries last year, and now the U.S. Ford equips a standard 10.1-inch

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First Look: 2024 Ford Ranger and Ranger Raptor

The Truth About Cars

With Ford having debuted the global version of the midsize Ranger pickup in 2021, the only question was what kind of changes would be made for the American market. However, Ford also invited us out to take a gander at the new Ranger and Ranger Raptor (more on that later) last week, and we wanted to give you a deeper dive here.

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Opinion: EVs Aren't Cadillac's Problem

The Truth About Cars

Sure, there are other factors -- luxury brands offer standard features that are either options or unavailable on the cheaper mainstream cars, and the dealer experience is generally much nicer. The materials above the beltline looked and felt price appropriate -- but the ones below the beltline felt cheap.

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2024 Nissan Titan Priced at $45,770

The Truth About Cars

This author tested the then-newly revised Titan for the 2020 model year and was on the cusp of palming the keys to one before being seduced by a hilariously cheap two-year lease deal (remember those?) For perspective, Ford moved 382,893 F-Series pickups through the first half of this year while Nissan shifted 10,550 Titan trucks.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

In an odd marketing twist, the new Ford Mustang Mach-E is an all-new all-electric car, but wears a hugely iconic name that is nothing like traditional Mustangs except for its horse badge and vigorous powertrain. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1.

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Convincing Consumers To Buy EVs

Cars That Think

However, Lucid Group CEO Peter Rawlinson in a non-too subtle dig at both Ford and GM said , “The correct solution for an affordable pickup truck today is the internal combustion engine.” EVs ain’t cheap Price is another EV purchase risk that is comparable to EV range. Ford believes it will earn $20 billion, Stellantis some $22.5

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