Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. Would you buy this vehicle? Miller points out that “ even after [hybrids] being in the marketplace for 10 years, half the number of consumers think hybrids are reliable verses those that think internal combustion engines are reliable. ” Why is the Prius a success?
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