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BMW-Sixt car-sharing JV DriveNow launches in London; 30 i3s coming in 2015

Green Car Congress

DriveNow, the carsharing joint venture between the BMW Group and Sixt SE ( earlier post ), has launched its flexible carsharing service in London. Initially, 210 BMW 1 Series and MINI Countryman models will be available for spontaneous hire. DriveNow is a carsharing joint venture by BMW Group and Sixt SE.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

You can move from a BMW 3 series into a Prius and be proud. Both Edwards and Miller believe that for the foreseeable future hybrid powertrains will not dramatically increase their market share until fuel prices remain high for an extended period of time. Second, the Prius has a high quality of execution. The styling is there.

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