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BMW-Sixt car-sharing JV DriveNow launches in London; 30 i3s coming in 2015

Green Car Congress

DriveNow, the carsharing joint venture between the BMW Group and Sixt SE ( earlier post ), has launched its flexible carsharing service in London. Initially, 210 BMW 1 Series and MINI Countryman models will be available for spontaneous hire. DriveNow is a carsharing joint venture by BMW Group and Sixt SE.

London 210
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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. The role of emotion in buying cars. Would you buy this vehicle? You can move from a BMW 3 series into a Prius and be proud. United States. Western Europe. The styling is there.

Market 170