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Australia’s cheapest electric car? Tiny EK X EV imported by Mitsubishi to test demand

EV Central

As part of its case study, a Mitsubishi eK X EV has already been imported, with the five-door, four-seat battery-powered kei car arriving in Adelaide last week. Powered by a small 20kWh battery in Japan the eK X is claimed to have a range of around 180km on the WLTP test cycle.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Geo renamed the Nova as the Geo Prizm and added other models jointly produced with Isuzu and Suzuki in North America and Japan, but separated them from its “American” cars.

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Why Warren Buffett is investing in electric car company BYD - Apr. 13, 2009

Tony Karrer Delicious EVdriven

He started BYD with a modest goal: to edge in on the Japanese-dominated battery business. "Importing batteries from Japan was very expensive," Wang says. " He studied Sony and Sanyo patents and took apart batteries to understand how they were made, a "process that involved much trial and error," he says.

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