article thumbnail

Mixed Outlook for Mainstream Consumer Adoption of PHEVs

Green Car Congress

Dr. Ken Kurani from the UC Davis Institute of Transportation Studies (ITS) presented results from the latest in a series of electric drive consumer studies seeking to learn from consumers whether or not PHEVs are a good idea. Research shows that people value loss of dollars a lot higher than value gained, about 1.5 times as much.

PHEV 150
article thumbnail

Is Ford First?

Plug In Partners

Ford Chairman and CEO Bill Ford told shareholders at the automaker's annual meeting that the automotive market is shifting rapidly because of higher oil prices and the company is trying to respond. auto company has led the field in something this significant." Ford May Build a Plug-In Hybrid May 11, 2006 Ford Motor Co.

Ford 100
article thumbnail

Buffett's Chinese electric car company

Tony Karrer Delicious EVdriven

And if you doubt that they will learn, check out my cover story about BYD in the new issue of FORTUNE, headed to subscribers and newsstands this week.

Chinese 28