Mixed Outlook for Mainstream Consumer Adoption of PHEVs
Green Car Congress
FEBRUARY 14, 2009
Dr. Ken Kurani from the UC Davis Institute of Transportation Studies (ITS) presented results from the latest in a series of electric drive consumer studies seeking to learn from consumers whether or not PHEVs are a good idea. Ken Kurani. Research shows that people value loss of dollars a lot higher than value gained, about 1.5 times as much.
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