Toyota was the most searched auto brand in 2023, but Tesla still dominates EV queries
Baua Electric
JANUARY 29, 2024
Even amongst the four Tesla models, there is a huge drop in searches between the more affordable Model Y and Model 3 EVs and the longer-running and more premium X and S models – more than half. I’d personally wager Toyota loses its top spot to Tesla and we see automakers like Hyundai and Kia garner a larger audience of Google users.
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