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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. We’re always looking for ways to achieve risk reduction and we’re looking for a meaningful life.

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Market Green Prius Re-Charge 170
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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

In late 2008, BYD started selling the first production PHEV in China. First Escape PHEV delivered to SCE Nov 2007; 20 in 2008-2009. Beginning in 2005, we excerpted individual statements of intentions by carmakers, but by the start of 2008, the number of comments became too numerous for us to track. Batteries not ready.

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Plug-in Plug Hybrid PHEV 45
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