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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. We’re always looking for ways to achieve risk reduction and we’re looking for a meaningful life.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Ford spokesman in Wards Auto ) 6/9/06 "So, Mr. Ford is saying we’re looking into it. Were charging full-speed ahead before we know exactly what the investment is going to be, before we know whether we can make any money off it or not, before we know how many were going to sell," Lutz said. Everything is on the table."

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Plug-in Plug Hybrid PHEV 45
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