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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle.

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California Energy Commission awards $9.6M to 8 projects on electric vehicles, natural gas and biofuels

Green Car Congress

Assembly Bill 118 (Núñez, Chapter 750, Statutes of 2007) created the California Energy Commission’s Alternative and Renewable Fuel and Vehicle Technology Program. Large battery systems with thousands of cells are the single most expensive component in an electric vehicle, accounting for up to 50 percent of the purchase price.

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Labour's £5,000 sweetener to launch electric car revolution | Environment | The Guardian

Tony Karrer Delicious EVdriven

Photograph: Graeme Robertson/Guardian Consumers are to be offered incentives of up to £5,000 to purchase an electric car under government plans to be unveiled today that will also see the creation of electric car cities across the UK and the launch of large-scale experiments with ultra-green vehicles.