The 1st-Ever BMW iX & the 1st-Ever BMW i4: Joint Global Campaign Plays to the Rhythm of Coldplay’s NewHit
EV Obssesion
JUNE 11, 2021
“Higher Power” becomes the soundtrack for TV commercials for the debut of the new all-electric BMW models. Kick-off for a long-term cooperation between BMW and the Warner Music mega-band with sustainability as the unifying element. Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany.
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