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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. GM is bringing back the Hummer brand as an EV within the GMC brand. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it.

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Greenlings: Benefits of charging stations vs. battery swaps vs. home charging

Tony Karrer Delicious EVdriven

The idea is that when your car needs more energy, you can drive your car into a station and, like an automated car wash, your depleted battery is replaced robotically by one that has a full charge. Maybe you should ask some engineers at the local power utility before you go shooting your mouth off, decrying how the idea will never fly.