Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. GM is bringing back the Hummer brand as an EV within the GMC brand. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it.
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